The Importance of a Marketing Content Planner
Content planners are accountable to develop a vision of content creation publishing, distribution and publication. They also have to monitor and evaluate the effectiveness of a strategy.
This type of content educates the audience about the company’s products and services. It also aids users to solve issues and meet their needs.
A marketing content planner may be a spreadsheet or third-party tool. The difference is how you make use of it.
1. Determine Your Goals
The famous quote, often believed to be the work of Benjamin Franklin although perhaps never heard by him, holds the truth: “If you fail to plan, you will fail.” Efficiency, structure and clear communication are necessary to transform a strategic vision into an efficient content marketing engine.
One of the most important steps to take in this process is to identify your goals. Start with the high-level business goals or the SMART framework to make them more specific and achievable. It’s also a good idea to look over your current content goals to ensure they are still in the context of your current strategy.
Understanding your goals will enable you track the performance of each piece of content. This will help you identify which elements are working and which isn’t working, allowing you to make necessary adjustments and improve your overall performance. This will help you reach your overall goals, and deliver quality content to your customers.
2. Identify Your Audience
Knowing your audience can help you create content that’s relevant, engaging and effective. This can be accomplished by conducting research to determine the traits of your ideal customers personas. This can be done using surveys, data analysis and other methods to collect information about your clients.
Based on the findings of this research, you can then identify the types of content that will be most effective for your business. This can include everything from blog posts, podcasts, social media posts, and webinars. Once you’ve decided which formats work best then you can begin creating your content strategy.
A tool for planning content can help you keep track of your marketing goals and ensure that the most qualified people are working on the right projects. It can also improve productivity by helping teams concentrate on the most important things and stay clear of distractions. It’s easy to start by downloading a no-cost Content Analysis Report from CopyPress today.
3. Find Your Ideal Platforms
When creating digital content, it’s important to make it a perfect fit for your preferred platform. Instagram users are searching for visually appealing content, whereas TikTok users enjoy short, fashionable videos. Performing some market research can help you discover your target audience and their preferred platforms.
An effective marketing content planner will take into account every step needed to transform your ideas into an actual asset. It will give you a structure to help you achieve your objectives and ensure that everyone on your team is on the same team.
Content planning tools such as Monday and Kapost can help you with this. They allow you to create tasks, assign them, collaborate and monitor their progress through a single dashboard. Alternatively, there are more sophisticated tools like Wrike that provide drop-down menus and provide overall project timelines and tables of actionsable items and a message board. Both come with a no-cost version, and more extensive subscriptions for teams that need more advanced capabilities.
4. Identify Your Content Types
No matter if you’re an individual influencer or an enterprise marketing team, a content planner can help you organize your ideas and ensures that everyone is on the same page. It’s also a great method to manage content for longer lead-time projects, like annual or quarterly campaigns.
A good content plan can aid in identifying the kinds of content that need to be produced and how they should be executed. This includes determining what format your content should be like blog posts, infographics, case studies, podcasts, or social media press releases. This should include a schedule of the date these pieces will be published and produced.
You should also be keeping track of the metrics that relate to your goals for content marketing, such as traffic and engagement. This will help you evaluate your results and make needed adjustments. Ahrefs is a great tool to help you identify what works and what doesn’t. It can also give you information about the performance of your competitors.
5. Identify Your Content objectives
If you set clear content objectives that can help your team stay on track to achieve their goals. It doesn’t matter if it’s increasing the number of visitors to your website by updating blog articles or improving customer retention by organizing webinars, having clear goals will help you achieve your goals for content marketing.
A good content planner will help you define your goals through laying out the workflow in a way that is organized and allows collaboration. It could also include tools such as images-generation software and instructions for text-to-image, or social management apps, to streamline the process.
Aside from setting goals and establishing an expected workflow, a marketing content planner can assist you in identifying your performance metrics and key performance indicators (KPIs). This will enable you to monitor your content’s effectiveness and make adjustments to improve your marketing campaign. Some examples of metrics that can be measured include bounce rate websites, traffic to websites, social media shares, and newsletter signups. These metrics should all be monitored throughout the time of your content’s existence, including production, publication, and distribution.
6. Identify Your Resources
A great content strategy will be useless when you don’t have the resources to execute it. When planning, ensure that you have enough budget to complete the tasks you’ve laid out. This can include team or salary payments, production costs as well as web space and marketing tactics.
Once you have a budget, you can start assigning the responsibility for each task. For example, you might want to assign keyword research and copywriting, editing and design to different members of your team. You can also make use of a tool such as Sprout to simplify the process of scheduling content across multiple platforms and channels.
Sprout allows you to connect your social media accounts and schedule posts for Twitter, Facebook, Instagram and LinkedIn company pages as well as Google Business Profiles, all on one platform. The scheduling tools offered by Sprout include an image library that can simplify the management of assets and cut down time in the process of creating.
7. Find your Key Performance Indicators
If you’re going to spend many hours creating content, it’s essential that your marketing efforts pay off. You can improve your results by tracking and identifying the most effective key performance indicators.
For example, a common KPI for Content Marketers (Https://Articlescad.Com) is the number of returning customers. This metric is used to assess how well your content can convert customers into customers and to identify areas for improvement in future campaigns.
It is also crucial to determine the type of content you want to create based on your objectives and the audience. This could include blog articles as well as infographics, videos, and social media posts. Once you’ve identified the various content formats, it’s important to create a plan that includes the frequency and distribution methods for each. This will ensure that the right people are seeing your content at the appropriate time.
8. Find Your Methods for Tracking
A marketing content planner is a valuable tool for any business looking to enhance their marketing strategies. It helps you keep the track of your goals for marketing, your audience, and your resources, while also providing you with the ability to evaluate your strategy’s effectiveness over time.
A social media content calendar can help you decide when your posts are scheduled to go live, which helps ensure that your content is published regularly. It also allows you to prepare for holidays or other events that could affect your audience’s engagement.
A keyword content strategy is a great tool to optimize your SEO strategies. It will help you find the best keywords for your content and increase your visibility and search engine rankings. It will also allow you to determine the effectiveness of your keyword content strategy over time.
9. Determine Your Measurements
Your marketing strategy should help you determine which metrics are the most important for each piece of content, regardless of whether you structure your content based on theme or keyword. This will help you understand the extent to which your content has been in order that you can continuously improve it. A cloud-based marketing content planner, like Optimizely CMP, can also help you manage collaboration between team members and generate reports that can be useful in making future content marketing services planning decisions.
