Marketing Content Examples For B2B Businesses
The best marketing content resonates with consumers at an emotional level. It offers fresh ideas and perspectives to help people solve problems.
It doesn’t matter if it’s a captivating video or a thorough white paper, the most effective marketing content provides value for its audience and reaches its branding goals. Learn from these eight branded content examples that get it right:.
Blog Posts
Blog posts are a popular type of marketing content that businesses employ to share their thoughts, thoughts and stories on their website. They can cover any topic or query and are usually educational in nature. They can contain videos, images or even audio to enhance the quality of the content and improve on-page search engine optimization (SEO).
Writing blog posts of high-quality starts with conducting market research in order to discover and confirm a few essential facts about your audience. Once you have a clear knowledge of your target audience and your target audience, you can begin brainstorming ideas and writing.
Blog posts can be classified into a variety of categories, including how-tos listsicles, and infographics. Making these kinds of blog posts ensures that your website is full of variety and delivers the value your visitors expect to discover when they visit.
For instance, a “how-to” post can teach your audience a new technique and assist them in solving any issue they’re facing, making it a valuable piece of content for marketing to keep your audience entertained. A curated collection is a special type of listicle blog post that provides a number of real-world examples in order to demonstrate an idea. This kind of blog post can be used to market a brand and increase credibility.
Case Studies
Case studies are not as sexy as a popular blog post but they are one of the most effective marketing pieces you can create. They are excellent for showcasing your expertise and building trust with potential customers. A great case study is designed to help your audience solve the problem by demonstrating how your company’s product or service helped a customer resolve a similar issue.
Utilize infographics and videos to make your case study more interesting. But be careful not to transform them into ads, since it will undermine the credibility of your brand. Instead, concentrate on creating a valuable resource that will motivate and encourage your readers.
You can also use case study to show testimonials from clients and user-generated content marketing agency london. This builds trust and makes your site more credible. UGC is particularly effective when it’s backed by data.
White Papers
White papers, unlike feature articles and blogs, typically longer and offer more details and research. B2B businesses use them to demonstrate the power of their thinking or to offer unique perspectives to help readers make purchasing decisions, gain knowledge about an industry, or solve business problems.
Because of their high level of deep content They are an excellent method of establishing trust with casual readers and positioning businesses as an expert source of knowledge. They also help move potential customers through the sales funnel.
White papers can take a variety of formats, but the most effective ones are tailored to specific audience. Everything from the tone to distribution strategy must be tailored towards your ideal reader.
White papers often provide research findings, however it’s easy for them to be a bit too much in the realm of theory without providing readers with practical examples. To avoid this, backgrounders and solution-oriented white papers should incorporate some kind of success story to keep readers interested. Additionally interactive designs are becoming popular in white papers. They allow readers to filter tables and charts to focus only on the information they need. This makes it easier for the reader to digest and navigate through the sales funnel.
Videos
Videos are an excellent way to engage your audience. They are also a great tool for marketing in a lively, interactive manner. They are great for capturing the attention of your audience and communicating complex concepts.
The most popular video types are instructional videos, demonstrations and tutorials. These videos are intended to educate your customers on your products and increase their loyalty.
These videos can be used to showcase the expertise of your industry and can also be used as an article on your blog, or even as a part of a sales presentation. They can be a great method of connecting with your target audience, particularly when they relate to current events or trends.
Whether you’re releasing an animated explainer video or a live Q&A session, testimonials are an easy method to build trust with your customers and entice new customers to purchase your product. You can ask your existing clients to record their experience with your brand or jump onto Reddit and host an AMA (Ask Me Anything) session. You can also make screen share videos or how-to videos titled around specific pain points. If you are using an ecommerce solution that can help small to mid-sized companies manage their online stores, name your video “How to Create Shopify Store”. This will help you rank it in search engines.
Testimonials
Testimonials can also be used as a social proof tool to help people believe in a company. They can be found in text or video form and are a powerful tool to boost sales and enhance a company’s online image.
Testimonial marketing content is a great option because it focuses on the specific requirements of each customer and how the company’s product or service solved those problems. It also provides credibility to the company since it demonstrates that other people have already tried the product and found it beneficial.
If you choose to use testimonials, ensure that they contain the name, business name, and the name of the person. This will boost their credibility. It is also essential to make the testimonials as authentic as you can by using a face of the person who wrote them. This will help create a connection between the customer and the brand.
While some companies prefer to have separate testimonials pages, you can also add them to other pages of the website. For example when a testimonial is about the product in question you can show it on the relevant product or check-out page. This approach will avoid a testimonials page being visited less often than other pages, and it will still provide the same social evidence.
Interactive Landing Pages
Interactive elements on landing pages can increase the amount of engagement visitors have. This kind of content can help your company to convert visitors into leads. Rather than being a static site with the usual sign-up form and other marketing content, interactive pages provide an experience that delights your visitors.
In this interactive landing page for Mooala dairy-free milk, the company employs an approach that is playful to convey its benefits and keep the customer interested. The landing page also features an easy form with several options to sign up, reducing the process of conversion even more.
Another example of a landing page that is interactive is this one by TransferWise the money transfer company. The first page offers real-life success stories as well as social proof to reassure prospective customers that the service is worthwhile and then lets them fill out a simple form to find out more details about how the product works.
For B2B marketers with high-ticket products, a landing page is an opportunity to create an inventory of leads. In exchange for contact information you can offer a webinar or eBook or free trials, or other content that could draw people to sign up.
Headache Trackers
Content should inform consumers about headache triggers and the best way to treat them, at the consideration stage. Examples include infographics which provide information about the top causes of headaches, or a white paper that shares exclusive research on the science behind headache cures. White papers require users to share their email address to gain access which helps build brand trust and authority with prospective customers. Headache trackers, which are applications that allow users to monitor things like their intake of food and stress levels, can also be helpful in the consideration phase, Minen says. Minen advises users to be cautious when drawing conclusions based on the information from the tracking. It could not be a true reflection of the triggers that cause headaches.
